Glossary
Forcefield Analysis
Used as a strategic management methods tool for identifying, discussing, and evaluating the various forces for and against a proposed change. When a change is planned, the use of a Force Field Analysis assists an organisation by causing it to look holistically at the proposed change, analysing all possible forces that may affect the change and enables the evaluation of the identified effects. Through the identification of these effects, an organisation can develop strategies to reduce the impact of the opposing forces and strengthen the supporting forces.